Social responsibility

Facebook Needs to Be Socially Responsible and Why Marketers Must Care

Facebook has a history of being cavalier when it comes to participants’ privacy. As an organization, their M.O. is to make sweeping modifications on their social media network and worry about users’ rights and concerns later. This may have been acceptable back the organization’s early days, but now Facebook has over 800 million active users, of whom 75% are outside of the U.S.. In terms of size, Facebook would be the third largest country in the world after China and India. As a result, Facebook has a social responsibility. Unfortunately, from a user perspective, there’s no user bill of rights or guidelines for what Facebook can or will do with your personal data including interactions and movements on and off of the site. Information U.S. citizens would rightfully expect to be protected by their government! Here are seven ways every marketers can become more socially responsible on social media networks.

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Etsy Sees PR Light Belatedly

Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.

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