Posted on February 4, 2014 by Heidi Cohen in Content Marketing |
What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.
Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)
Posted on August 6, 2013 by Heidi Cohen in Content Marketing |
Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content
Posted on July 8, 2013 by Heidi Cohen in Actionable Marketing 101, Content Marketing, Social Media |
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
Posted on July 5, 2013 by Heidi Cohen in Content Marketing |
To help fill your editorial calendar use a variety of these thirty-one flavors of content marketing. Source: Heidi Cohen’s Actionable Marketing Blog
To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.
Posted on June 13, 2013 by Heidi Cohen in Branding |
Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company. Here are nine points that you need to include on your branding report card.
One of the biggest advantages small businesses have is their physical presence since people like doing business with people they know. Therefore, don’t make prospects that need your business offering go on a treasure hunt for your physical address or phone number.
Here are seventeen easy, low-cost ways to get your small business on the map. From Heidi Cohen’s Actionable Marketing Blog.