4 Pillars of Digital Marketing
Posted on January 19, 2018 by Heidi Cohen in Actionable Marketing 101, Marketing | 4 Comments
An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company’s marketing plans.
11 Actionable Blogging Tips to Make Content Findable
Posted on April 14, 2017 by Heidi Cohen in Blogging, Content Marketing | 6 Comments
Do you make blog content findable? Do readers think your posts are an Easter egg hunt for information? Here are 11 Actionable Blogging Tips to improve your blog content findability
50 (Almost) Free Ways To Repromote Content
Posted on May 11, 2015 by Heidi Cohen in Content Marketing | 3 Comments
Do you think your quality content reaches its maximum audience when you promote it the first time? See what research from Kapost found. Think beyond once and down content distribution. Check out these 50 (almost) free ways to repromote your content.
40 Blogging Tactics For Your Marketing Toolbox
Posted on July 18, 2014 by Heidi Cohen in Blogging, Social Media | 3 Comments
Is blogging social media or search tactic? These 2 approaches have an impact on your blog content. 40 blogging tactics to add to your marketing toolbox.
Tags: Andy Crestodina, Blogging, Search, Social Media
B2B Purchase Process 2014: What You Need To Know!
Posted on February 4, 2014 by Heidi Cohen in Content Marketing | 3 Comments
What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.
Tags: B2B, Chart, content marketing, DemandGen, Research, Social Media
How To Use Stories To Increase Value and Drive Sales
Posted on September 25, 2013 by Heidi Cohen in Content Marketing, Small Business | 4 Comments
Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)
7 Keys To Maximize Content Distribution
Posted on August 6, 2013 by Heidi Cohen in Content Marketing | 3 Comments
Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content
23 Actionable Marketing Tactics To Keep Business On Track
Posted on July 8, 2013 by Heidi Cohen in Actionable Marketing 101, Content Marketing, Social Media | 1 Comment
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
Tags: Blog, Brand, content, Mobile, Social Media