Social Media

Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Together voice-first marketing, marketing AI and content saturation created a seismic content marketing shift. Use these tips, charts and data to adapt your content marketing tactics.

Tags: Artificial Intelligence, Content Saturation, Marketing AI, netflix, Search, Social Media, Voice-First

How To Get Useful Conference Results On The Cheap Without Being Physically There

Posted on March 27, 2019 by Heidi Cohen in Marketing |

Marketers use this Definitive Guide To Get Conference Results Without Being Physically There. Has tactics and examples to help you succeed.

Tags: Andrew and Pete, Andy Crestodina, Ann Handley, Cathy McPHilips, CMWorld, Conference, conference content, Curation, mari smith, Mark Schaefer, SMMW, Social Media

Best Content Distribution Platforms: How To Get Results

Posted on March 12, 2019 by Heidi Cohen in Content Marketing | 4 Comments

Does your content marketing reach your maximum target audience? Use top content distribution platforms based on research. Includes charts and tips.

Tags: content distribution, Content Marketing Institue, Contently, Jason Miller, Search, share of audience attention, Social Media, Sprout Social

Content Marketing Optimization: The Ultimate Guide

Posted on January 25, 2018 by Heidi Cohen in Content Marketing | 2 Comments

Did you know content marketing optimization is more than just search? It’s appealing to your 5 key audiences. The ultimate content marketing optimization guide not only defines but also shows you how to optimize your content marketing. Includes 50+ tactics.

Tags: Aaron Orendorff, Andy Crestodina, BuzzSumo, Content Marketing Optimization, Content Optimization, Content Shock, Gartner, google+, Influencers, Lee Odden, Lisa Dougherty, Mike Allton, Social Media

4 Pillars of Digital Marketing

Posted on January 19, 2018 by Heidi Cohen in Actionable Marketing 101, Marketing | 4 Comments

An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company’s marketing plans.

Tags: Commerce, Communication, Community, content, Digital Marketing, Email, Rebecca Lieb, Social Media

11 Actionable Blogging Tips to Make Content Findable

Posted on April 14, 2017 by Heidi Cohen in Blogging, Content Marketing | 6 Comments

Easter Egg Hunt for Findable Blog Content

Do you make blog content findable? Do readers think your posts are an Easter egg hunt for information? Here are 11 Actionable Blogging Tips to improve your blog content findability

Tags: Andy Crestodina, Bruce Clay, Chris Brogan, Influencers, Jodi Harris, John Lee Dumas, Search, Social Media

50 (Almost) Free Ways To Repromote Content

Posted on May 11, 2015 by Heidi Cohen in Content Marketing | 3 Comments

Do you think your quality content reaches its maximum audience when you promote it the first time? See what research from Kapost found. Think beyond once and down content distribution. Check out these 50 (almost) free ways to repromote your content.

Tags: Andy Crestodina, Derek Halpern, Kapost, Noah Kagan, owned media, re-promote, Social Media, Syed Balkhi, third party media

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