social media sins

Content Marketing: How To Leverage Social Media’s 7 Sins [Research]

Posted on March 19, 2012 by Heidi Cohen in Content Marketing, Social Media | 4 Comments

Sloth, Greed, Vanity, Wrath, Envy, Gluttony, Lust

What Social Media’s 7 Sins Mean For Content Marketing When it comes to social media, we can’t help sinning. Social media’s plays to our baser desires and its allure is often too great to resist. According to JWT research, 71% of respondents committed social media sins. On average, respondents have committed two to three social media sins. So what does social media sinning have to do with content marketing and how can marketers leverage it to their advantage?

Tags: JWT, Research, social media sins

10 Social Media Marketing Sins

Posted on October 8, 2011 by Heidi Cohen in Social Media | 1 Comment

For the social media marketing sins that we’ve committed either by knowing or ignorance, we marketers must atone by acknowledging them and making changes or amends. Here are ten social media marketing mistakes and how to fix them.

Tags: Social Media Guidelines, Social media marketing, social media sins