social media ROI

111 Ways to Jumpstart 2011

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.

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7 Social Media Trends for 2011

2010 was a tipping point for social media. In 2011, social media will continue to evolve. Here are seven predictions for how social media will change in the coming year.

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5 Key Indicators of Social Media Adoption [Chart Included]

As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)

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HOW TO Measure Return on Social Media Marketing

8 Ways Social Media Marketing Yields ROI Roughly half of all marketers can’t tell you the return on their social media marketing efforts according to e-Consultancy.  Sounds like a cop-out to me.  From my perspective, the benefits of social media marketing are neither harder nor easier to measure than many other forms of non-direct marketing.

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