social media persona

Small Business: How to Use Time Efficiently On Social Media

For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource. While being nimble is the watchword for many small businesses, with regard to social media, you need a plan to keep your interactions on track and contributing to sales and profits.

To help your small business maximize its social media efforts including time utilization, here’s an actionable social media plan for your small business in ten easy steps.  Source: Heidi Cohen’s Actionable Marketing Blog

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Shakespeare’s Social Media Lessons [Quotes]

Midsummer's Night Dream Meets Social Media

Like William Shakespeare’s popular play, A Midsummer Night Dream, social media blurs the line between digital and real-life relationships. For many participants, social media engagement can feel more authentic than our actual lives. In honor of the summer solstice, let’s examine Shakespeare’s valuable social media lessons. Here are seven quotes from A Midsummer Night’s Dream that show us how to interact on social media. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Personas: What You Need To Know

Social media platforms allow different facets of your audience’s personality to shine through. These traits are useful to incorporate into your marketing personas to better understand and develop targeted communications and content. These characteristics form a social media persona. Here are three different social media attributes to include. Source: Heidi Cohen’s Actionable Marketing Blog.

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