social media persona
Posted on March 13, 2015 by Heidi Cohen in Content Curation |
Have content curation fails? To meet your need more content, you use other people’s content but it doesn’t make your content marketing strategy succeed?
Posted on June 16, 2014 by Heidi Cohen in Social Media |
Are your social media relationships getting consummated? Here are 10 steps to build your social media relationships into long term profitable customers.
Posted on June 11, 2014 by Heidi Cohen in Social Media |
Social media audience building requires thinking like a fisherman not a marketer. 3 facts you must know about your audience and 10 tips to build it.
Posted on July 29, 2013 by Heidi Cohen in Social Media |
Just as you’d start creating a marketing persona based on your key audience’s demographics, psychographics and past purchase behavior, the same attributes apply to social media. Here’s a list of ten questions to help you develop the social media buyer persona for your business.
Posted on July 10, 2013 by Heidi Cohen in Content Marketing |
Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. Here is the research, definitions, plan and resources to get your strategy on track.
Posted on June 17, 2013 by Heidi Cohen in Content Marketing |
When it comes to content marketing, one size content doesn’t fit all. You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.
Boredom is in the eyes of the beholder. Your blogging doesn’t arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.
But fear not, boring content isn’t a permanent condition!
Here are seven secrets to help you write content about your boring topic and turn your blog posts into a reader magnet.
Posted on April 5, 2013 by Heidi Cohen in Actionable Marketing 101 |
From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.
Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog