Social Media Guidelines

Social Media Contingency Plan: Do You Have One?

As corporate social media usage increases and expands across functions, organizations are hiring social media managers. Here are 5 tips to help you develop a social media contingency plan.

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3 Social Media Must Haves For Companies

While social media continues to mature, it’s still a scary environment for many businesses since it means that prospects, customers and the public have the platforms and tools to amplify their voices with relative ease. In today’s social media ecosystem, there are three elements that every company should have regardless of whether they’re active on social media networks or not.

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How to Create Social Media Guidelines

With expanded use of social media, it’s surprising, after three years, that only half of organizations adopt social media guidelines. Why is this important? Because having a set of social media guidelines is evidence that a company understands how communications have evolved. Here are 5 social media guidelines that every firm can use and 5 steps to create a set of social media guidelines for your firm.

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Is Social Media a Snow Job?

Is the hype about social media just another snow job? Or does social media really help achieve corporate and marketing goals?

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To Tweet or Not To Tweet

Before you jump on the Twitter bandwagon, realize that three tweets a day won’t cut it as a Twitter marketing strategy. A strong Twitter strategy requires on-going engagement and related human and financial resources to support your efforts and drive profitable results. Here are 10 Twitter tips that every company should consider.

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7 Social Media Trends for 2011

2010 was a tipping point for social media. In 2011, social media will continue to evolve. Here are seven predictions for how social media will change in the coming year.

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5 Key Indicators of Social Media Adoption [Chart Included]

As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)

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3 Top 2010 Social Media #Fail

The #Fail term on Twitter is a popular way to note a problem with something. Social media marketing can go from positive to negative in a heartbeat. Here are the top three social media fails in 2010.

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