Social Media Contingency Plan
Can Social Media Take A Vacation?
Posted on July 5, 2012 by Heidi Cohen in Social Media | 1 Comment
Can your firm’s social media team take a vacation or be out sick? In other words, do you have a social media back up plan to ensure your business stays on course when your employees are out of the office? For most businesses, the short answer is no because the chances are that an issue will transform into a social media firestorm when no one’s around, namely at night, on weekends and during holidays. Source: Heidi Cohen’s Actionable Marketing Blog
5 Stages of Social Media Adoption [Chart]
Posted on July 11, 2011 by Heidi Cohen in Social Media | 2 Comments
Love it or hate it, social media is here to stay. What’s more important for marketers is that social media is growing up. This means that you have to assess where your business is on the adoption curve as you develop your marketing plans. Here are the five stages of social media adoption that can be applied to any business. (Note: This incorporates the five indicators of social media adoption.)
Does Your Social Media Marketing Set Off Fireworks?
Posted on July 4, 2011 by Heidi Cohen in Social Media |
Fireworks are symbolic of the Fourth of July. They commemorate the rockets’ red glare and the bombs bursting in air when we defended our freedom as Americans. Social media marketing has a lot in common with Independence Day. Social media is a move away from traditional media and communications. In many organizations, however, the use of social media causes management to send up severe warnings. Here’s seven ways to make your social media cause fireworks.
Social Media Contingency Plan: Do You Have One?
Posted on April 25, 2011 by Heidi Cohen in Actionable Marketing 101, Social Media | 3 Comments
As corporate social media usage increases and expands across functions, organizations are hiring social media managers. Here are 5 tips to help you develop a social media contingency plan.