Social Media Advertising
Why Social Media Ads Don’t Work [Research]
Posted on November 29, 2012 by Heidi Cohen in Content Marketing, Social Media | 5 Comments
Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising. Consumers don’t like being tricked with fake information that interrupts and promotes. These sentiments are at the heart of social media participation. Here’s research to show why social media ads and fake content don’t work. Source: Heidi Cohen’s Actionable Marketing blog.
Is Your Marketing for the Birds?
Posted on January 5, 2011 by Heidi Cohen in Communication, Marketing, Social Media |
In honor of National Bird Day, here are ten social media marketing lessons that birds can teach us. Each has a literary reference to birds to guide you through it.
Online Advertising’s Tipping Point
Posted on December 21, 2010 by Heidi Cohen in Marketing |
In 2010, online advertising has finally reached a tipping point. It exceeds revenues from newspaper advertising, both online and offline. Here are five implications for marketers. (Data charts included!)
I Want My Social Media Without Advertising!
Posted on December 20, 2010 by Heidi Cohen in Marketing, Social Media | 2 Comments
We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?