Social commerce

What Is Social Commerce?

Posted on November 2, 2011 by Heidi Cohen in E-commerce, Social Media | 2 Comments

Social commerce is the evolution and maturation of social media meets shopping. With an ever-increasing number of consumers researching purchases online, especially social media sourced and created content, it’s no surprise that marketers are following their customers to support the purchase process.  While shopping has always been a social activity by its nature, the combination of engaged social media platforms and smartphone owning shoppers has streamlined and facilitated this process. To help you better understand social commerce and it’s impact on your business, here are nineteen definitions by a variety or social media and ecommerce experts.

Tags: ,

Social Commerce: 10 Options & How to Make Them Work For You [Chart]

Posted on October 12, 2011 by Heidi Cohen in E-commerce, Social Media | 2 Comments

Social commerce provides a social context for customers’ shopping experience that extends across the entire marketing process from product development through to post-purchase fans and brand advocacy. Social commerce continues to evolve and incorporates elements of social media content and engagement with the immediacy of mobile devices, mainly smartphones. As a result, your consumers are consulting a wider group of influencers and checking your retail and online competitors while they’re shopping in your store. (Chart outlining social commerce formats.)

Tags: , , , , ,

How Social Media Transformed Customer Service [Data]

Posted on February 22, 2011 by Heidi Cohen in Customer, Social Media | 2 Comments

Social media has transformed customer service from a faceless voice at the end of your 800 number to the people who make your firm real by engaging with consumers, in real time, showing them you care. Yet, there’s a disconnect between how companies and consumers view customer service delivered via social media platforms. Here are 5 ways that social media changes customer service.

Tags: , , ,

Social Commerce: Shopping Meets Social Media

Posted on February 17, 2011 by Heidi Cohen in E-commerce, Social Media | 6 Comments

Social Commerce is where social media, content and collaborative tools meet online shopping. Social commerce is a nascent market that encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media. Here are ten reasons to add social commerce to your retail marketing mix.

Tags: , , ,