Social commerce
How Social Media Transformed Customer Service [Data]
Social media has transformed customer service from a faceless voice at the end of your 800 number to the people who make your firm real by engaging with consumers, in real time, showing them you care. Yet, there’s a disconnect between how companies and consumers view customer service delivered via social media platforms. Here are 5 ways that social media changes customer service.
Social Commerce: Shopping Meets Social Media
Social Commerce is where social media, content and collaborative tools meet online shopping. Social commerce is a nascent market that encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media. Here are ten reasons to add social commerce to your retail marketing mix.
