SOAA
2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results
Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.
Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First
How To Build Share of Audience Attention To Improve Your Marketing Results
Since attention can’t be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution.
