#SMmeasure

Customer Service: Where Social Media’s Rubber Meets the Road

Posted on January 14, 2011 by Heidi Cohen in Social Media | 4 Comments

To help, airlines leverage social media to broadcast flight information and handle some customer service overflow. Unfortunately, this is insufficient to manage many customer service issues. Here are eight customer service suggestions to help your social media efforts.

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Social Media Marketing’s Dirty Little Secret

Posted on January 10, 2011 by Heidi Cohen in Marketing Metrics, Social Media | 6 Comments

Roughly three out of five marketers poised to allocate more of their budget to social media marketing in 2011 according to Strong Mail’s 2011 Marketing Trends Survey. So what’s the dirty little secret? They can’t measure it! Here are three tactics to get you started on the process of social media metrics.

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