5 Stages of Social Media Adoption [Chart]
Posted on July 11, 2011 by Heidi Cohen in Social Media | 2 Comments
Love it or hate it, social media is here to stay. What’s more important for marketers is that social media is growing up. This means that you have to assess where your business is on the adoption curve as you develop your marketing plans. Here are the five stages of social media adoption that can be applied to any business. (Note: This incorporates the five indicators of social media adoption.)
Why Blogs Should be at Heart of Social Media [Charts]
Posted on February 2, 2011 by Heidi Cohen in Blogging, Content Marketing, Social Media | 1 Comment
Blogs provide the content that is the currency of social media and the context that defines its environmental relevance for participants. As such, blogs live at the heart of an integrated social media marketing strategy. Here are 10 Reasons Why Blogs Are Critical to Your Social Media Efforts.
Tags: #smchat, blogchat, Blogs, Brand, Charts, Mack Collier, owned media, Social Media, Social media marketing
I Want My Social Media Without Advertising!
Posted on December 20, 2010 by Heidi Cohen in Marketing, Social Media | 2 Comments
We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?