small business

Is Your Small Business Website A Dinosaur? [Research]

While small businesses are often considered nimble and digitally adapt, the reality is that most SMBs are dinosaurs in terms of their online presence across digital media.

By not keeping up with evolving consumer behavior that’s increasingly mobile-based and socially networked, many of these businesses are missing profitable opportunities because prospects and customers can’t find or contact them the way that they want to—fast and on-the-go via digital and mobile devices. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Improve Small Business Social Media Performance

While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 5 Small Business Lessons [Research/Charts]

When using social media, like other forms of marketing, small businesses must allocate their scarce resources, namely budget and employees, to ensure they’re attracting a steady flow of new prospects, keeping existing customers satisfied, and driving profitable sales.

Here are the major take-aways for small businesses from Ascend2’s research along with actionable social media tactics.

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Small Business Blogging: The Key To Leveling The Playing Field

Small Business

By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.

While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success. Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives.

To help organize your small business and maximize your limited resources, you need a blog and a marketing plan.  Here are thirteen tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Small Business: How to Use Time Efficiently On Social Media

For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource. While being nimble is the watchword for many small businesses, with regard to social media, you need a plan to keep your interactions on track and contributing to sales and profits.

To help your small business maximize its social media efforts including time utilization, here’s an actionable social media plan for your small business in ten easy steps.  Source: Heidi Cohen’s Actionable Marketing Blog

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21 Social Media & Content Marketing Tips Tailored For Small Businesses

Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scare resources.

As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track (Here’s how to create a social media plan.)

Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results. (Note: 21 Actionable Marketing Tips included.) Source: Heidi Cohen’s Actionable Marketing Blog

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Small Business Blogging: 17 Actionable Blog Tips

By their nature small businesses are small. This means you have limited employees or budget for extra stuff (Read: anything beyond the basics of running your day-to-day business). A blogs is necessary to small businesses (including solopreneurs and professionals) for the following seventeen reasons (Of course many of these points can be applied to larger businesses.) Source: Heidi Cohen’s Actionable Marketing Blog

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21 Point Social Media And Mobile Checklist [Research]

Social media and mobile savvy, small to medium sized businesses (aka SMBs) provide useful insights for all marketers because they’ve more limited resources than their larger competitors. As a result, they develop cost-effective marketing that translates to measurable revenue generation. Here’s a twenty-one point small and medium size business social media and mobile marketing checklist. Any marketer can (and should) use it to maximize business results.

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