Posted on July 14, 2011 by Heidi Cohen in Social Media |
Are you so focused on your business that you don’t have time to assess how to expand your reach through the use of social media marketing, let alone implement those strategies? If so, you’re not alone. Small and medium-sized businesses (SMB) tend to have more limited personnel and financial resources. This translates to the need to be more creative in how your business approaches social media to ensure it attains its objectives of raising awareness, expanding market share and improving customer loyalty. Here are ten points to get your social media marketing strategy on track. They’re worded as questions to get you thinking about how to apply these to your business.