101 Social Media Marketing Resources

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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47 Social Media Facts (& What They Mean For Your Marketing)

As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

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Social Media: Where to Distribute B2B Content Marketing [Research/Chart]

About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing.  Here’s a chart of the top seven social media venues and five ways to improve your content marketing’s effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog

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Slideshare: The B2B Social Media Powerhouse

Did you know SlideShare is the B2B social media powerhouse? Here are 10 actionable marketing tactics to create presentations that yield business results.

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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.

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5 Ways Social Media Boosts B2B Marketing [Examples]

Drinking the B2B marketing Kool Aid

Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples.  (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog

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