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Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog
With 115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.
Do you provide customers with the product related information they need when and where they need it? If not, you may be loosing prospects before you realize they’re in shopping mode.
Many marketers think about their information offering in a siloed manner. As a result, prospects may not be able to find or access it. To ensure potential customers have the information they need to answer their questions and remove the barriers that keep them from purchasing, here are forty-two ways to provide relevant shopping information.
Marketers are debating whether it’s worth investing in providing their offering on tablets, particularly the iPad. Added to this is the challenge many that online retailers are still trying to get their mobile strategy on track. Four etailing tips and charts included.