Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.
Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube
“Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!
Tags: Brian Clark, CC Chapman, Content marketing world, Content Rules, Copyblogger, Jason Falls, Mike Stelzner, Seth Godin, Social Media Examiner, Social Media Explorer, Sonia Simone
Posted on December 14, 2011 by Heidi Cohen in Marketing
Seth Godin‘s a prolific writer and blogger but don’t read his work unless you’re prepared to change how you think about and implement your marketing. While Seth’s thinking isn’t always original, he’s a great storyteller who juxtaposes ideas and packages them in unexpected context to give them the attention they deserve. Here are seven Seth Godin quotes at the core of marketing with advice on how to integrate them into your marketing.
Posted on August 15, 2011 by Heidi Cohen in Branding
Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.
Tags: Al Ries, American Marketing Association, Ashley Friedlein, Augustine Fou, brand symbol, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Leo BUrnett, Lisa Buyer, Lois Geller, Margie Clayman, Michael Pinto, Neil Feinstein, Paul Biedermann, Rebecca Lieb, Sergio Zyman, Seth Godin
Posted on August 8, 2011 by Heidi Cohen in Branding
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.
Tags: Al Ries, American Marketing Association, Ann Handley, Ashley Friedlein, Augustine Fou, Becky McCray, Brand, Brand strategy, Bryan Eisenberg, Cheryl Burgess, Dave Kerpen, David Meerman Scott, David Ogilvy, Donna Antonucci, Gini Dietrich, Heidi Cohen, Jay Baer, Jeffrey Harmon, Jim Siegel, Josh Moritz, Leo BUrnett, Lester Wunderman, Lisa Buyer, Lois Geller, Margie Clayman, Marketing, Marketing Strategy, Michael Pinto, Neil Feinstein, Paul Biedermann, Phillip Kotler, Rebecca Lieb, Sergio Zyman, Seth Godin
Posted on July 24, 2011 by Heidi Cohen in Blogging
Do you remember show and tell? In nursery school, I had to bring in an unusual item and explain it to my classmates. Unlike my friends, I didn’t settle for an ordinary toy or household object. Instead I brought my sister. The great advantage was that she was able to talk for herself. Over the years, I’ve found old-fashioned show and tell to be a useful teaching technique because it illustrates the point better than describing it can ever do. Here are three blogging elements where show and tell can help you learn and improve your craft.
Every blogger wonders how they’ll develop a following when they first start blogging. Even top ranked Seth Godin had no followers when he started. Here are 12 ideas to help you flog your blog to build an audience. They’re worth a look whether you’re a newbie or an long time blogger.
Conferences and public events have three major audiences, show organizers, speakers and attendees. After attending a variety of events during New York’s Advertising Week, here are five tactics to help make your presentation a success. Please read on…