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Oct. 10-12 | Arlington, VA 
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SEO
Guest Blogging Is Dead—Long Live Guest Blogging
Should you keep guest blogging? If you only wanted search optimization, then no. Otherwise, continue to provide strong content for other websites.
Tags: guest blogging, Kristi Hines, Matt Cutts, SEO
33 Ways to Get Help For Your Blog (Without Breaking the Bank)
When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.
Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blank post syndrome, Branding, Call-to-action, free blog titles, images, Photo, SEO, WordPress
How to Rock Your Content Marketing
Between social media and other marketing needs, marketers are challenged to continually turn out quality content their target audience finds useful and shareable. One way to ensure your content marketing consistently resonates with your target audience is to use list articles. Marketers love list articles because they’re reader magnets. Here’s a list of thirteen points to integrate lists into your content marketing toolbox. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: list, SEO, Social Sharing
Content Marketing: 15 Top Search Optimization Tips
Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
The Biggest Search Optimization Mistake Marketers Make
Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
11 Tactics to Optimize Your Blog
Optimizing your blog content is a challenge every blogger faces. While optimization is a word most frequently associated with search, when it comes to blog content, it extends to getting your content found on social media and other content platforms as well. Here are ten tactics to optimize your blog content. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Blog, Lee Odden, optimize, photographs, SEO, Social Sharing
Mobile Search: 15 SEO Experts Give Their Advice [Research]
Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go. (Here’s some more mobile shopping data you need now!] Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
Blog: Small Actions, Big Results
Yesterday was Small Business Saturday. Promoted by American Express, the promotion celebrated the virtues of small retailers and encouraged shoppers to support local businesses. As I shopped at my favorite local store where the promotion attracted lots of buyers, I realized this approach could be applied to blogging. On your blog, this translates to taking small actions that add up to big results. While one little step by itself won’t do a lot, it’s the cumulative impact of all of them together that yield real accomplishments. Source: Heidi Cohen’s Actionable Marketing Blog