seismic marketing shift

How To Build Share of Audience Attention To Improve Your Marketing Results

Posted on November 4, 2019 by Heidi Cohen in Audience, Content Marketing |

Since attention can’t be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution.

Tags: Al Ries, Andrew Davis, Attention, Connected Content, Jack Trout, Joe Pulizzi, Microsoft Research, seismic marketing shift, SOAA

CMWorld: What You Need To See That Will Make You A Better Content Marketer

Posted on September 2, 2019 by Heidi Cohen in Content Marketing |

This is only CMWorld guide you need! It provides you with the background and sessions to become a better content marketing post seismic marketing shift

Tags: Andrea Larick, Ann Handley, Cathy Mc Philips, Chris Penn, CMWorld, Content Saturation, George Stenitzer, Jay Baer, Jeff Coyle, Joe Pulizzi, Marketing AI, Mitch Joel, seismic marketing shift, Stephanie Stahl, Tamsen Webster, Tom Webster, Voice Marketing