In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog
While social media accounts for roughly one out of every five minutes spent online, it doesn’t translate to sales according to a new report from Monetate. As a marketer, what do these findings mean for your business and 2013 marketing plans with regard to social media strategy and budget? Source: Heidi Cohen’s Actionable Marketing Blog
What distinguishes one blog from another is what you do with your blog and how you build it to achieve your goals. To give you a boost on building your blog or to take your blog to the next level, here are twenty-one steps to help. Each step includes links to more detailed information to get your blog on track. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog
Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .
Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go. (Here’s some more mobile shopping data you need now!] Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.
Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.
While Wikipedia offers a wealth of information, not all pages are created equal. Recently several research studies examined these dynamics and found that Wikipedia is no longer the reigning champ – Amazon is. These changes provide three important implications for content marketers.