Posted on March 31, 2018 by Heidi Cohen in Content Marketing |
Ensure that each element of your content marketing strategy works together to avoid the 10 plagues of content marketing. This Passover inspired post provides an actionable content marketing checklist of the 10 content marketing plagues and how make your content succeed.
Posted on June 12, 2012 by Heidi Cohen in Social Media |
Many marketers put a lot of resources and effort into building a social media following. Once they start seeing results, they declare victory. The problem is that social media, like more established platforms, requires continual marketing to maintain your participant base. (Mike Stelzner of SocialMediaExaminer.com makes this point about bloggers.) Here are twelve marketing tips to grow your social media base. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on May 30, 2012 by Heidi Cohen in Content Marketing |
Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog
Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .
Posted on May 1, 2012 by Heidi Cohen in Mobile |
Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go. (Here’s some more mobile shopping data you need now!] Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.
Posted on April 24, 2012 by Heidi Cohen in Social Media |
Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.
Posted on April 17, 2012 by Heidi Cohen in Blogging |
Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. Here’s what 15 SEO experts recommend for maximizing your blog’s search optimization. Source: Heidi Cohen’s Actionable Marketing Blog.
Posted on March 8, 2012 by Heidi Cohen in Content Marketing |
Social media, search optimization and purchase support form content marketing’s trifecta. Use these three elements to maximize sales while improving ROI. Before placing your content marketing bets (aka developing your editorial calendar), here’s what’s needed from each leg of this triumvirate.