It’s Not Just the Blog! It’s the Marketing
After three days at BlogWorld Expo New York, my head feels like it’s grown five hat sizes with all of the information I learned. Do you want to improve your blog marketing? Then apply these top five key marketing tactics from Blogworld Expo New York to take your blog to the next level.
Social Media Costs
Posted on July 27, 2010 by Heidi Cohen in Marketing Metrics, Social Media | 2 Comments
7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the competitive field by extending their reach using sweat equity in lieu of hard dollars. While it’s easy to believe that social media marketing is easy and relatively low cost, but before you launch your social media campaign, assess how these rarely publicized components can effect your profitability.
Posted on July 19, 2010 by Heidi Cohen in Actionable Marketing 101 | 1 Comment
What is marketing? In today’s ever-evolving marketplace, there are three dominant forms of marketing. They are general marketing, digital marketing and integrated marketing, each of which can be broken into more specialized types. For details, please read on …