Posted on August 14, 2012 by Heidi Cohen in Social Media |
While social media accounts for roughly one out of every five minutes spent online, it doesn’t translate to sales according to a new report from Monetate. As a marketer, what do these findings mean for your business and 2013 marketing plans with regard to social media strategy and budget? Source: Heidi Cohen’s Actionable Marketing Blog
No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog
At the core of social media, being open and honest enables us to build relationships with prospects and customers over time. At a point when the trust is gone for prospects and customers, and marketers are guilty until proven innocent, it’s critical to overcome consumer skepticism. Here are five ways that being honest and open helps you to build a winning social media personality.
Posted on April 21, 2011 by Heidi Cohen in Social Media |
Scott Monty, Ford’s Chief Social Media Officer, made social media marketing sound easy at last night’s Social Media Club New York City talk. Except that he was talking about changing how unsexy, made-in-America cars and trucks are marketed. Scott Monty outlined his 5 social media marketing steps.
Posted on September 28, 2010 by Heidi Cohen in Social Media |
For many of the plugged-in generation, the idea of spending their working hours hanging out on Facebook, Twitter and other social media sites sounds like a dream job. From a corporate perspective, the question of when you should bring the social media function in-house is an important issue.