Social Media Requires Listening [Research]

social media requires listening

Social media provides consumers with easy-to-use feedback platforms—from Facebook and Twitter to TripAdvisor and Yelp—on which to rant and rave about products, brands and companies. Despite this massive social media reservoir of user input, most marketers don’t pay attention to what consumers are saying. Here are 5 ways to listen to your customers from Heidi Cohen Actionable Marketing Blog.

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