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Content Marketing: How to Capitalize on Breaking News and Trending Topics

Posted on June 21, 2013 by Heidi Cohen in Content Marketing | 1 Comment

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.

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Visual Content: How to Re-imagine Your Brand

Posted on April 3, 2013 by Heidi Cohen in Branding, Content Marketing | 7 Comments

Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.

Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog