Sarah Hofstetter

How To Succeed With Earned Media: 34 Case Studies

Posted on May 4, 2015 by Heidi Cohen in Media, PR |

Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.

Tags: Adam Franklin, Bernie Borges, BL Ochman, David Berkowitz, Deana Goldasich, Deborah Weinstein, Doug Kessler, Earned Media, Emeric Ernoult, Eric Enge, Eric T. TUng, Examples, George Stenitzer, Guillaume Decugis, Heidi Cohen, Jason Miller, Jennifer Smith, Jim Sterne, Kerry O'Shea Gorgone, Kevin Lee, Kevin Mullet, Larry Otsuka, Lucy Siegel, Mack McKelvey, Max K, Nancy Tamosaitis-Thompson, Neil Patel, Pawan Deshpande, Peg Fitzpatrick, Richard Rose, Sarah Hofstetter, Stephanie Fierman, Wendy Marx

What is Social Media?

Posted on May 16, 2011 by Heidi Cohen in Actionable Marketing 101, Social Media |

What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.