SAP

5 Social Media Content Formats Your Business Needs

Posted on June 22, 2016 by Heidi Cohen in Blogging, Content Marketing, Social Media | 6 Comments

Want to increase your audience and achieve your business goals? Then use these 5 social media content formats. Research and examples included.

Tags: Andy Crestodina, Ann Handley, audio, Chart, Chris Brogan, Gini Dietrich, images, Jakob Nielsen, Jay Baer, Kim Garst, LinkedIn Publishing, mari smith, Marketo, Medium, Michael Brenner, Mike Stelzner, Orbit Media, presentations, SAP, Shane Snow, Social Media Examiner, text, Video

SlideShare: Content Marketing’s Happy Medium

Posted on February 25, 2014 by Heidi Cohen in Content Marketing, Social Media | 4 Comments

SlideShare is content marketing's sweet spot

SlideShare provides a combination of text and visual content. Here are 15 SlideShare Content Marketing Tips with case studies and examples. Also, 3 no-no’s

Tags: Ann Handley, BlogShare, Jay Baer, Kapost, SAP, Slideshare, Todd Wheatland

Content Marketing: How to Capitalize on Breaking News and Trending Topics

Posted on June 21, 2013 by Heidi Cohen in Content Marketing | 1 Comment

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.