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Sales
Does Your Social Media Generate Sales? [Research]
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Tags: Chart, Research, Sales, social media metrics, social media ROI
What Marketing Is NOT
My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.
