Sales

Does Your Social Media Generate Sales? [Research]

Posted on February 15, 2012 by Heidi Cohen in Marketing Metrics, Social Media |

Does your social media marketing generate enough sales to break-even? If not, you’re in good company.  Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]

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What Marketing Is NOT

Posted on April 8, 2011 by Heidi Cohen in Actionable Marketing 101, Marketing | 6 Comments
What Marketing is Not

My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.

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