Need a sales forecast for your marketing? Here are 8 steps every marketer can use. Use these formulas and questions to guide your revenue forecast.
Do you know the one marketing opportunity everyone is missing? They’re not generating sales from the people who know them best. 15 tips to grow revenues.
Are you tracking the key content marketing metrics for your business? Here are 53 actionable content marketing metrics from which to choose.
While many businesses use one or more blogs to support their social media and content marketing efforts, many don’t maximize the blogs’ effectiveness to drive sales. This becomes more important as these trends mature and there are fewer opportunities to drive revenues. To ensure that your business blog takes advantage of every opportunity to contribute to sales, here are ten tricks from Heidi Cohen’s Actionable Marketing Blog.
My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.