Want to achieve business goals despite fear of math? Use marketing success metrics to track results over time. Has marketing metric definitions with easy-to-use formulas.
Improve Influencer Marketing ROI with these Actionable Influencer Marketing Tactics based on research. Includes influencer research charts.
Discover what’s possible when the art and science of marketing collide.
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment.
The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.