ROI Research

Social Media Behavior & Engagement: What You Need To Know

Social media is how we communicate now according a Performics and ROI Research survey of individuals who visited at least one social media platform a day. These findings have important implications for marketers seeking to engage prospects and customers. To appreciate how social media has changed our human interactions and communications, check these twelve findings (including charts). Consider them when creating your social media strategy. Source: Heidi Cohen’s Actionable Marketing Blog


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