Posted on February 17, 2012 by Heidi Cohen in Branding |
Storytelling is integral to brands because, as part of our oral tradition, it reduces product narrative to its core elements. From a brand perspective, the challenge is to leverage the organic product, company, employee and customer stories that are part of your history and DNA and keep them going over time. What do you want your brand to be remembered for? Here are 5 brand story archetypes and related examples.