Roger Smith hotel

Listening is the New Black

Chris Brogan advised direct marketers to grow big ears at DMA:2010 because listening is the new black.  Unlike direct marketing which focuses on purchase, social media interaction takes place earlier in the process. Therefore, Chris Brogan had 3 pieces of advice for direct marketers to adapt their businesses to social media. Please read on …

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Social Media Checks Into Hotels

As experiential products, hotels provide both marketers and customers reasons to share information on a  wide range of social media platforms.  Before starting a social media marketing program, hoteliers should assess the 4Ps of hotel marketing as it relates to social media. In addition, this article provides 10 insights into how hotels can use social media. Please read on …

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