Robert Rose

Content Marketing World 2017 Lessons That Will Make You A Better Marketer

Want break through today’s streams? Content Marketing World 2017 provided a ton of insights to up your content marketing game. 8+ tactics included.

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How To Create Must-Read Recurring Content Columns

Recurring Content Columns

Need to attract and build reader expectations? Add newspaper inspired columns. 5 recurring content column types and examples.

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Content Marketing Definition

Content Marketing Definition

How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.

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2016 Content Marketing World Take-aways

Content Marketing World Take-aways

Want the inside scoop on Content Marketing World? Here are 23 Content Marketing World Take-aways from attendees, speakers and exhibitors.

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Social Media Marketing World 2016 Influencer Roundup 

What 1 thing will improve your social media marketing? 38 experts tell you how. Read the Social Media Marketing World 2016 Influencer Roundup.

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Expert Content Marketing Advice: 13 Tactics To Improve Your Results

Expert Content Marketing Advice

Does your content marketing attract an audience and drives measurable results? Improve your content with these 13 pieces of expert content marketing advice.

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2015 Social Media Content Use [Research and Charts]

2015 Social Media Content Use

Not sure about social media content use? Here’s research and tips to get your marketing on track based on Social Media Examiner’s 2015 research. Charts too.

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Experiences: The Seventh Era Of Marketing – Book Interview

Experiences: The 7th Era Of Marketing

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

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