Riverside Marketing Strategies

Content Marketing: How to Capitalize on Breaking News and Trending Topics

Posted on June 21, 2013 by Heidi Cohen in Content Marketing | 1 Comment

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.

Tags: Altimeter, Arnie Kuenn, Barry Feldman, Barry Graubart, CC Chapman, Content Marketing Institute, Content Matters, Curata, Dan Blank, Dave Kerpen, David Meerman Scott, Dragon Search, Heidi Cohen, Jake Sofofman, Jason Miller, Joe Puluzzi, Kelly Hungerford, Kiss Metrics, Likeable Media, Lindsay Bell, Marketo, Michael Brenner, Nate Riggs, Neil Patel, newsjacking, Paper.li, Pawan Deshpande, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, SAP, SAS, Spin Sucks, Vertical Measures, Waynette Tubbs, We Grow Media

Content Marketing: 15 Top Search Optimization Tips

Posted on May 30, 2012 by Heidi Cohen in Content Marketing | 1 Comment

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day

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The Biggest Search Optimization Mistake Marketers Make

Posted on May 15, 2012 by Heidi Cohen in Actionable Marketing 101, Content Marketing | 1 Comment

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

Mobile Search: 15 SEO Experts Give Their Advice [Research]

Posted on May 1, 2012 by Heidi Cohen in Mobile | 2 Comments

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go. (Here’s some more mobile shopping data you need now!] Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day

15 SEO Experts Give Their Best Social MediaTips

Posted on April 24, 2012 by Heidi Cohen in Social Media | 9 Comments

Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.

Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lee Odden, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, Social Marketology, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, YouTube Marketing An Hour A Day

15 SEO Experts Give Their Best Tips For Blogging

Posted on April 17, 2012 by Heidi Cohen in Blogging | 30 Comments

Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. Here’s what 15 SEO experts recommend for maximizing your blog’s search optimization. Source: Heidi Cohen’s Actionable Marketing Blog.