Right Skills Now

Brand Now – Book Interview

Posted on May 12, 2018 by Heidi Cohen in Branding | Leave a comment

Brand Now uncovers the new rules of branding in our complex and chaotic digital world. Westergaard’s latest book explains how to build brands that resonate both online and off; to break through the noise and win hearts and minds.

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Get Scrappy – Book Interview

Posted on May 14, 2016 by Heidi Cohen in Competitive Strategy, Marketing | 3 Comments

Nick Westergaard’s new book offers a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your digital marketing from good to great.

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