Rick Perry Oops Moment

Why Your Blog Is Your Business’s BFF

Rick Perry’s “oops moment” at the CNBC Michigan Presidential debate where he forgot the third government agency he planned to eliminate underscores the importance of having a business blog. In this type of PR crisis, a blog can be a BFF to get Rick Perry or your business’ perspective out instantly without waiting for next traditional news cycles. In honor of Rick Perry’s brain freeze, here are three ways a blog can help your business present its case without waiting for the next news cycle. Ideally, this should be at the core of your Crisis Management Plan.

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