Social Media: Do You Know Your Audience?
Posted on March 4, 2013 by Heidi Cohen in Social Media | 11 Comments
Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.
Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.