Research

Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)

Posted on August 21, 2022 by Heidi Cohen in Content Marketing | 6 Comments

Do you know how your audience consumes content now? Get 5 Types of Content Consumption defined with infographics and content marketing tips.

Tags: Activate, Content Binging, content consumption, Content snacking, Infographic, Media Consumption, Research, Snackable Content, Visual Capitalist

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.

Tags: AI, Amazon, Audience, B2B, B2C, BCG, consistent content, Content Marketing Pivot, COVID, data, Deloitte, edelman, Gartner, Katie Martell, Mark W. Schaefer, McKinsey, Merrill, NPR, Research, share of audience attention, small business, SOAA, Statistics, Sydni Craig Hart, Tamsen Webster, Voice-First

Small Business Pivot: What You Need To Do To Survive Now

Posted on May 24, 2020 by Heidi Cohen in Small Business |

How do you keep your small business going during COVID-19? You look for an opportunity to make a small business pivot to meet current needs.

Tags: Allison Lanzilotta Arevalo, COVID-19, Joe Pulizzi, Ladies Mile, Local business, Marketing Myopia, Pasta Louise, Pivot, Research, Theodore Levitt, Theresa Rivera

100+ Free Summer Content Titles To Make You Look Good No Inspiration Required

Posted on July 10, 2019 by Heidi Cohen in Blogging, Content Marketing, Writing |

Need content marketing inspiration? Use these 100+ free summer content titles to spark your creativity. Then fill your editorial calendar with content marketing and blog posts.

Tags: Blogging, content marketing, Idea Generation, Mad Libs, Research, Summer, Titles, writing