Free Research: 8 Resources Every Marketer Needs
Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)
Data Demons (in a good way!)
Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.
Tags: Avinash Kaushik, Bryan Eisenberg, Compete, comScore, eMarketer, eMetrics, Eric Peterson, Forrester, Hitwise, Jeffrey Eisenberg, Jim Novo, Jim Sterne, Josh Chasin, Marketing Charts, Matt Cutler, MediaPost, Nielsen, Pew Research, Research Brief, Tania Yuki, Tim Ask, Visible Measures, Web Analytics Association