Rebecca Lieb

3 Content Marketing Opportunities You Are Missing

3 content marketing opportunities

Does your content plan include these 3 content marketing opportunities? They’re easy to overlook since they depend on other people’s audiences.

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5 Ways You Can Win Big With Content Marketing Reuse

75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.

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Earned Media Definition: 38 Experts Weigh In

What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.

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Content Marketing VS Native Advertising (Chart)

Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.

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Why You Need Up-cycled Content Marketing Now!

5 tips to up-cycle content marketing

Is up-cycled content marketing part of your marketing plans? Here are 5 actionable tips to help you up-cycle content efficiently.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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20 Experts Select Key Content Marketing Metrics

Measure Content Marketing

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Curation: 19 Definitions

While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.

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