The Storytelling Edge – Book Interview
Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
Tags: Contently, Rebecca Lieb, Storytelling
Enhanced Existing Content Marketing: How To Keep Your Content Healthy
Known as reused content, repurposed content and/or recycled content, this Enhanced Existing Content Marketing Primer defines the term and offers a 5 step process to maximize content marketing ROI.
2017 Content Marketing Resolutions
What your 2017 content marketing resolutions? Here are 5 tactics to help you get your 2017 marketing on track to succeed. Contains detailed explanations.
Content Marketing Definition
How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.
Tags: Aaron Orendorff, Andy Crestodina, Ann Handley, Ann Holland, Barry Graubart, Brian Carter, CC Chapman, Chad Politt, Dan Blank, David Meerman Scott, David Ogilvy, Definition, Erika Heald, Heidi Cohen, Ian Cleary, Jay Baer, Joe Pulizzi, Lee Odden, Leo BUrnett, Matt Heinz, Michael Brenner, Nadya Khoja, Pawan Deshpande, Rebecca Lieb, Robert Rose
Repurposed Content VS Repromoted Content
What’s better for content marketing: Repurposed Content VS Repromoted Content? Here’s a clear explanation of how to integrate them into your marketing plan.
Tags: Ian Cleary, Jay Baer, Joe Pulizzi, Mark Schaefer, Rebecca Lieb
Improve Your Content Marketing To Drive Performance
Want to improve your content marketing to drive performance? Then follow these 5 takeaways from key content marketing influencers to increase your results.