Rebecca Black

What Stephen Colbert and Jimmy Fallon Can Teach You About Cross-Promotion

Stephen Colbert and Jimmy Fallon have made a splash lately with their light hearted competitions over their Ben & Jerry’s ice cream flavors, the auction Stephen Colbert’s portrait, and Stephen Colbert’s bet to sing Friday, the viral video hit by thirteen year old Rebecca Black. This rather contrived bickering has given them both a great new platform to show off their humor. And, not coincidentally, Colbert and Fallon are leveraging the power of other people’s audiences, providing a great example of cross-promotion.

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