Posted on January 22, 2015 by Heidi Cohen in Content Curation |
Want to extend your content marketing budget? Here are 3 no-brainer reasons to curate content. includes 3 case studies & 6 actionable content curation tips.
Posted on June 22, 2012 by Heidi Cohen in Social Media |
Social media has changed the rules for many businesses. Social media requires understanding your organization’s rights as well as those of your prospects, customers, influencers, social media connections, and the public. Despite what your lawyers tell you, your organization will be tried in the court of public opinion on social media platforms. (Of course it helps to have a plan in case of a PR crisis.) To help you navigate the social media sea of public opinion, here are five recommendations from Heidi Cohen’s Actionable Marketing Blog
Posted on October 30, 2010 by Heidi Cohen in Social Media |
Marketers have more social media network options than Facebook. Ravelry, a community of over 600,000 knitters, crocheters and spinners, is one example. Here are 7 marketing lessons for using niche sites.