Rand Fishkin

5 Ways Your 2016 Content Marketing Is Costing You

Missed 2016 Content Marketing Opportunities

Have you missed 2016 content marketing opportunities? Not sure. 5 ways to stop your content marketing from costing you more than it should!

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The Secret To Reducing Your Content Creation Time

How To Republish Existing Content

Looking for shortcuts to reduce or eliminate content creation? Then discover the secret to republish existing content using these tips. It will save you time and money.

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7 Way To Extend Content Life

Are you creating orphan content? Orphan content is defined. 7 tips to avoid orphan content with examples to guide you.

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The Art of SEO – Book Interview

The Art of SEO book cover

Eric Enge and Stephan Spencer, acknowledged experts in search engine optimization, share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

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#1 Best Piece Of Blogging Advice Ever

Do you know the #1 biggest piece of blogging advice? Here are 5 blogging longevity tips to keep your blog going. Includes examples and charts.

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10 Blogging Tactics To Maximize Long-Term Results

Say social media and photographs, status updates, comments and likes come to mind. Yet Facebook comments, LinkedIn updates and tweets only flicker briefly in followers’ streams. Not the stuff of which lasting impressions are made. For marketers seeking to build their brands, drive traffic, and generate leads and sales, this can be a challenge. Here are ten tactics to make your blog  yield benefits as the long tail of your social media marketing strategy. Source: Heidi Cohen’s Actionable Marketing Blog.

 

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9 Tips To Develop A Winning Blog Personality

To achieve your business goals, your blog needs a personality to make it stand out in the sea of information competing for your target audience’s attention. Understand that the best content delivered without personality, in a ho-hum manner, will fail to attract a reader base. People trust the information on a blog if they feel they know and can trust the person behind the content. Therefore it’s critical to develop a personality for your blog. These nine actionable blogging tips will help you. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Create Fail-Proof Blog Posts – 15 Must-Have Factors

Key to Fail-proof blogging

Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.) Here are 15 steps to help make your blog fail-proof.

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