People spend more time with voice and audio content. Check out NPR’s Audio Content Research to improve your marketing. Includes charts and analysis.
Why add voice content to your marketing mix? To extend the life and reach of your content marketing. 10 types of audio content formats to use.
With the ever expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it. As a result, marketers are playing catch up with consumers’ content needs and modes of usage.
Based on research by Edison Research and Arbitron, these fourteen data charts and related actionable content marketing tips should help keep your efforts aligned with your target audience