Advertising legend Bill Bernbach, one of the original mad men, would be at home today creating content and engaging on social media platforms. Known for igniting a creative revolution back in the 1960s, Bernbach created great brands such as Avis (We Try Harder) by understanding the product and why his audience needed it. Out of this appreciation, Bernbach would develop social media marketing content that attracted and engaged prospects. Here are five of Bill Bernbach’s sayings and the lessons they hold for social media marketing.
Posted on September 8, 2011 by Heidi Cohen in Content Marketing |
All <strong>strong content</strong>, regardless of format, contains the same elements of great writing at its core. Writing, at its best, understands its audience and tells timeless stories from which readers learn and expand their horizons. The same is true of content marketing; it’s not rehashed marketing-speak but rather information that informs and entertains. To help you take your content marketing to the next level, here are writing tips from fifteen great authors.