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Leo Burnett: 12 Advertising Tips That Are Still Relevant Today
Leo Burnett (October 21, 1891 – June 7, 1971) creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.
Harry Potter Works Social Media Marketing Magic
Since June 1997, Harry Potter’s held us under his spell as he’s battled the evil Lord Voldemort. Similarly, marketers must battle muggles in the form of business executives who believe that social media has taken marketing to the dark side. These business-minded muggles can’t comprehend that consumers don’t trust their advertising. Unlike Harry Potter, the public doesn’t need to visit Hogwarts since they’ve been given wizardly powers in the form of various social media platforms.
